The H&M Fall 2012 lookbook has gone viral almost a week now, while yesterday was the press preview of the fall collection. The event was a huge success, the H&M girls Mariza Petrakou and Anna Kotsareli had done a remarkable job organising even the smallest detail. A big thank you for inviting me!
The pieces fit my mood perfectly; jewel encrusted baseball hat, lots of burgundy (HUGE color crush), cotton pink corset, statement jewellery, boxy shorts and dark-mint-colored pullovers were added to my fall wish list. Every collection featured many different shapes -like bomber jackets or clean cut trench coats-, and materials - like wool, leather, or silk-, to choose from. The colors drifted from the average black and/or gray, and one could spot cotton pink, lilac and turquoise. It's not even summer yet and I'm already craving so many fall pieces.. H&M is definitely stepping up its game with some of the fall's most coveted designs. I can hardly wait.